Having recently returned from a trip to the UK, I reflected on the comments leading up to it, from people that I was scheduled to meet. “Don’t come now, rather delay to November or next year,” they said.
“Why?” I asked.
“Because the Pound has been pounded and our politicians are making a real mess of things and our country is socially divided and our business confidence indexes are at an all time low,” they said.
“That’s everyday life in South Africa,” I responded “and, in that environment, our clients enjoyed an average annual revenue growth of 28.9%.”
After a brief pause… “Come they said, come and let’s understand how to grow a business in choppy waters.”

The economy is in a terrible shape and its prospects are anybody’s guess. In this economy, we see some businesses growing at a blistering pace whilst others, in the same industry and sector, stall and struggle. Why?  We are seeing a consistent pattern of behaviour. In fact, there are three of them. When we look at the business owners that fall into one of the three behaviours, we notice a consistent line of logic that begins to make sense as to why they behave in the way they do.