---
title: Aurik Blog | Sweat
description: Sweat | As a business owner or entrepreneur, it can be lonely without support. The Aurik blog is your support
---

[![Aurik Business Accelerator](https://blog.aurik.com/hs-fs/hubfs/ABA%20LINEAR_rgb_2020-5.jpg?width=2583&height=1158&name=ABA%20LINEAR_rgb_2020-5.jpg "Aurik Business Accelerator")](https://blog.aurik.com/)

# Aurik Blog

[![](https://blog.aurik.com/hubfs/cups2.jpg)](https://blog.aurik.com/blog/competition)

## [How to build a winning cup business when everyone is selling cups](https://blog.aurik.com/blog/competition)

 Mar 13, 2020 12:43:34 PM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [Strategy](https://blog.aurik.com/blog/topic/strategy), [SweatScaleSell](https://blog.aurik.com/blog/topic/sweatscalesell), [Growth](https://blog.aurik.com/blog/topic/growth), [Competitive Advantage](https://blog.aurik.com/blog/topic/competitive-advantage), [Sweat](https://blog.aurik.com/blog/topic/sweat)

[0 Comments](https://blog.aurik.com/blog/competition#comments-listing)

Competing in a noisy world is hard. When there are many like you, you need to gain an advantage to stand out. Getting this right means building your business differently. Here is how…

Imagine you were in the cup business. Cups are a necessity so that’s a good business to be in. But Many people think so and therefore many people are in this business all competing to get ahead and grow.

[Read More](https://blog.aurik.com/blog/competition)

[![](https://blog.aurik.com/hubfs/threat.jpg)](https://blog.aurik.com/blog/threats)

## [Dealing with threats to your business](https://blog.aurik.com/blog/threats)

 Mar 6, 2020 5:03:23 PM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [Strategy](https://blog.aurik.com/blog/topic/strategy), [SweatScaleSell](https://blog.aurik.com/blog/topic/sweatscalesell), [Growth](https://blog.aurik.com/blog/topic/growth), [Sweat](https://blog.aurik.com/blog/topic/sweat)

[0 Comments](https://blog.aurik.com/blog/threats#comments-listing)

Across seven events in 3 days, I met over 1,500 business owners. The biggest, a fourth-generation family business achieving R450m annual revenues. The smallest, a 9-month-old township business growing towards R78 000 annual revenues. A smorgasbord of entrepreneurs, business owners and warriors. All fighting against increasingly tough odds, to simply survive. Many, thriving too.

[Read More](https://blog.aurik.com/blog/threats)

[All posts](https://blog.aurik.com/blog/all)

### Subscribe to Email Updates

- Recent
- Popular
- Categories

### Lists by Topic

- [Asset of Value (27)](https://blog.aurik.com/blog/tag/asset-of-value)
- [Business Owner (26)](https://blog.aurik.com/blog/tag/business-owner)
- [Business Growth (15)](https://blog.aurik.com/blog/tag/business-growth)
- [Scale (11)](https://blog.aurik.com/blog/tag/scale)
- [SweatScaleSell (11)](https://blog.aurik.com/blog/tag/sweatscalesell)
- [Building your business (8)](https://blog.aurik.com/blog/tag/building-your-business)
- [Growth (6)](https://blog.aurik.com/blog/tag/growth)
- [SME (6)](https://blog.aurik.com/blog/tag/sme)
- [Sweat Scale $ell (5)](https://blog.aurik.com/blog/tag/sweat-scale-ell)
- [Next Level (4)](https://blog.aurik.com/blog/tag/next-level)
- [Next Level Growth (4)](https://blog.aurik.com/blog/tag/next-level-growth)
- [Strategy (4)](https://blog.aurik.com/blog/tag/strategy)
- [Attitude (3)](https://blog.aurik.com/blog/tag/attitude)
- [Competition (3)](https://blog.aurik.com/blog/tag/competition)
- [Future (3)](https://blog.aurik.com/blog/tag/future)
- [valuation (3)](https://blog.aurik.com/blog/tag/valuation)
- [4IR (2)](https://blog.aurik.com/blog/tag/4ir)
- [Business Success (2)](https://blog.aurik.com/blog/tag/business-success)
- [Competitive Advantage (2)](https://blog.aurik.com/blog/tag/competitive-advantage)
- [Economy (2)](https://blog.aurik.com/blog/tag/economy)
- [Positioning (2)](https://blog.aurik.com/blog/tag/positioning)
- [Pricing (2)](https://blog.aurik.com/blog/tag/pricing)
- [Sales (2)](https://blog.aurik.com/blog/tag/sales)
- [Succession (2)](https://blog.aurik.com/blog/tag/succession)
- [Sweat (2)](https://blog.aurik.com/blog/tag/sweat)
- [Winner Mindset (2)](https://blog.aurik.com/blog/tag/winner-mindset)
- [Winning mindset (2)](https://blog.aurik.com/blog/tag/winning-mindset)
- [#Automation (1)](https://blog.aurik.com/blog/tag/automation)
- [#Digitise (1)](https://blog.aurik.com/blog/tag/digitise)
- [#Mechanisation (1)](https://blog.aurik.com/blog/tag/mechanisation)
- [#NameTheBook (1)](https://blog.aurik.com/blog/tag/namethebook)
- [4IndustrialRevolution (1)](https://blog.aurik.com/blog/tag/4industrialrevolution)
- [Business Partner (1)](https://blog.aurik.com/blog/tag/business-partner)
- [Business Systems (1)](https://blog.aurik.com/blog/tag/business-systems)
- [BusinessSale (1)](https://blog.aurik.com/blog/tag/businesssale)
- [Change (1)](https://blog.aurik.com/blog/tag/change)
- [Create time (1)](https://blog.aurik.com/blog/tag/create-time)
- [Equity (1)](https://blog.aurik.com/blog/tag/equity)
- [Excellence (1)](https://blog.aurik.com/blog/tag/excellence)
- [FamilyBusiness (1)](https://blog.aurik.com/blog/tag/familybusiness)
- [Growth Hacking (1)](https://blog.aurik.com/blog/tag/growth-hacking)
- [Hubris (1)](https://blog.aurik.com/blog/tag/hubris)
- [Income (1)](https://blog.aurik.com/blog/tag/income)
- [Insider (1)](https://blog.aurik.com/blog/tag/insider)
- [Lead Generation (1)](https://blog.aurik.com/blog/tag/lead-generation)
- [Negotiation (1)](https://blog.aurik.com/blog/tag/negotiation)
- [Perspective (1)](https://blog.aurik.com/blog/tag/perspective)
- [Procurement (1)](https://blog.aurik.com/blog/tag/procurement)
- [Purpose (1)](https://blog.aurik.com/blog/tag/purpose)
- [Retail (1)](https://blog.aurik.com/blog/tag/retail)
- [Sales channels (1)](https://blog.aurik.com/blog/tag/sales-channels)
- [Selling your business (1)](https://blog.aurik.com/blog/tag/selling-your-business)
- [Supply chain (1)](https://blog.aurik.com/blog/tag/supply-chain)
- [System of delivery (1)](https://blog.aurik.com/blog/tag/system-of-delivery)
- [Talent (1)](https://blog.aurik.com/blog/tag/talent)
- [Winner's Mindset (1)](https://blog.aurik.com/blog/tag/winners-mindset)
- [mindset (1)](https://blog.aurik.com/blog/tag/mindset)
- [people (1)](https://blog.aurik.com/blog/tag/people)
- [team (1)](https://blog.aurik.com/blog/tag/team)

see all

### Posts by Topic

- [Asset of Value (27)](https://blog.aurik.com/blog/tag/asset-of-value)
- [Business Owner (26)](https://blog.aurik.com/blog/tag/business-owner)
- [Business Growth (15)](https://blog.aurik.com/blog/tag/business-growth)
- [Scale (11)](https://blog.aurik.com/blog/tag/scale)
- [SweatScaleSell (11)](https://blog.aurik.com/blog/tag/sweatscalesell)
- [Building your business (8)](https://blog.aurik.com/blog/tag/building-your-business)
- [Growth (6)](https://blog.aurik.com/blog/tag/growth)
- [SME (6)](https://blog.aurik.com/blog/tag/sme)
- [Sweat Scale $ell (5)](https://blog.aurik.com/blog/tag/sweat-scale-ell)
- [Next Level (4)](https://blog.aurik.com/blog/tag/next-level)
- [Next Level Growth (4)](https://blog.aurik.com/blog/tag/next-level-growth)
- [Strategy (4)](https://blog.aurik.com/blog/tag/strategy)
- [Attitude (3)](https://blog.aurik.com/blog/tag/attitude)
- [Competition (3)](https://blog.aurik.com/blog/tag/competition)
- [Future (3)](https://blog.aurik.com/blog/tag/future)
- [valuation (3)](https://blog.aurik.com/blog/tag/valuation)
- [4IR (2)](https://blog.aurik.com/blog/tag/4ir)
- [Business Success (2)](https://blog.aurik.com/blog/tag/business-success)
- [Competitive Advantage (2)](https://blog.aurik.com/blog/tag/competitive-advantage)
- [Economy (2)](https://blog.aurik.com/blog/tag/economy)
- [Positioning (2)](https://blog.aurik.com/blog/tag/positioning)
- [Pricing (2)](https://blog.aurik.com/blog/tag/pricing)
- [Sales (2)](https://blog.aurik.com/blog/tag/sales)
- [Succession (2)](https://blog.aurik.com/blog/tag/succession)
- [Sweat (2)](https://blog.aurik.com/blog/tag/sweat)
- [Winner Mindset (2)](https://blog.aurik.com/blog/tag/winner-mindset)
- [Winning mindset (2)](https://blog.aurik.com/blog/tag/winning-mindset)
- [#Automation (1)](https://blog.aurik.com/blog/tag/automation)
- [#Digitise (1)](https://blog.aurik.com/blog/tag/digitise)
- [#Mechanisation (1)](https://blog.aurik.com/blog/tag/mechanisation)
- [#NameTheBook (1)](https://blog.aurik.com/blog/tag/namethebook)
- [4IndustrialRevolution (1)](https://blog.aurik.com/blog/tag/4industrialrevolution)
- [Business Partner (1)](https://blog.aurik.com/blog/tag/business-partner)
- [Business Systems (1)](https://blog.aurik.com/blog/tag/business-systems)
- [BusinessSale (1)](https://blog.aurik.com/blog/tag/businesssale)
- [Change (1)](https://blog.aurik.com/blog/tag/change)
- [Create time (1)](https://blog.aurik.com/blog/tag/create-time)
- [Equity (1)](https://blog.aurik.com/blog/tag/equity)
- [Excellence (1)](https://blog.aurik.com/blog/tag/excellence)
- [FamilyBusiness (1)](https://blog.aurik.com/blog/tag/familybusiness)
- [Growth Hacking (1)](https://blog.aurik.com/blog/tag/growth-hacking)
- [Hubris (1)](https://blog.aurik.com/blog/tag/hubris)
- [Income (1)](https://blog.aurik.com/blog/tag/income)
- [Insider (1)](https://blog.aurik.com/blog/tag/insider)
- [Lead Generation (1)](https://blog.aurik.com/blog/tag/lead-generation)
- [Negotiation (1)](https://blog.aurik.com/blog/tag/negotiation)
- [Perspective (1)](https://blog.aurik.com/blog/tag/perspective)
- [Procurement (1)](https://blog.aurik.com/blog/tag/procurement)
- [Purpose (1)](https://blog.aurik.com/blog/tag/purpose)
- [Retail (1)](https://blog.aurik.com/blog/tag/retail)
- [Sales channels (1)](https://blog.aurik.com/blog/tag/sales-channels)
- [Selling your business (1)](https://blog.aurik.com/blog/tag/selling-your-business)
- [Supply chain (1)](https://blog.aurik.com/blog/tag/supply-chain)
- [System of delivery (1)](https://blog.aurik.com/blog/tag/system-of-delivery)
- [Talent (1)](https://blog.aurik.com/blog/tag/talent)
- [Winner's Mindset (1)](https://blog.aurik.com/blog/tag/winners-mindset)
- [mindset (1)](https://blog.aurik.com/blog/tag/mindset)
- [people (1)](https://blog.aurik.com/blog/tag/people)
- [team (1)](https://blog.aurik.com/blog/tag/team)

See all

### Recent Posts

# About Us

<http://www.aurik.co.za>

[We work with established business owners to get your business to its next level of growth and value.](http://www.aurik.co.za)

[94.6% of businesses started never get sold. They close. It’s this fact that drives us to help build established businesses into valuable, saleable assets that secure the business owners future and legacy. Learn More](http://www.aurik.co.za)

# Contact Us

 Third Floor,  
207 Regent Street   
 London, England W1B 3HH

        Cape Town:  
        +27 21 205 8181  
        2 Fir Street  
        Black River Park  
        North Block  
        Observatory

We work with established business owners to get your business to its next level of growth and value.