In building our businesses, we get completely wrapped up in the daily demands and pressures that govern our lives. Suddenly, we look up and January is December and your 35 years of age is 55 years of age. Being clear on what we are doing and why is likely to be the most important decision any business owner can make. That requires ‘starting with the end in mind’ to turn daily action into behaviour that will deliver that end.
There are two types of business outcome you can decide to pursue. An equity or income model with both offering advantages and disadvantages. Understand them, contemplate them and then decide which you want at the end of your work effort. This way, your time will yield a return rather than a nasty surprise when its too late to do anything else.