Entering into the retail market is fraught with challenges. If you have a product suited to consumers, you must get retail right. The current economic environment makes it especially difficult with even established retailers under pressure to simply survive. Yet, in this environment, the deals you can strike to enter retail are at a peak. Shopping malls are desperate for footfall, rentals are up for negotiation and landlords will do great deals to have you in their environment. Or so one would hope. 

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