In building our businesses, we get completely wrapped up in the daily demands and pressures that govern our lives. Suddenly, we look up and January is December and your 35 years of age is 55 years of age. Being clear on what we are doing and why is likely to be the most important decision any business owner can make. That requires ‘starting with the end in mind’ to turn daily action into behaviour that will deliver that end.

There are two types of business outcome you can decide to pursue. An equity or income model with both offering advantages and disadvantages. Understand them, contemplate them and then decide which you want at the end of your work effort. This way, your time will yield a return rather than a nasty surprise when its too late to do anything else.

It might not seem like it with trade wars, Brexit and burgeoning nationalistic intentions across many countries today…but the world is getting smaller. Technology has ensured this. Today, you might be the king in your industry and tomorrow, a minnow from a far away place usurps your market knocking you from your throne.

In a world that’s changing so fast, uncertainty erodes the confidence of even the smartest, most experienced businesspeople in almost every sector.

Perspective becomes critical to take a step back, understand the trends driving the change, and develop an approach to your business that is likely to position it as relevant to the future.

The noise can be reduced to three main levers of change that are reshaping the business environment of tomorrow.  Understanding these trends and creating a strategy to build your business into the future is the benefit of perspective that translates into valuable action.