It’s fair to say that the world has never been so noisy, competitive, impatient and uncertain. Customers and clients are harder to reach than ever before and all services and products are becoming commoditised offers, draining margins whilst operating costs relentlessly increase.

Positioning to win in this environment requires a complete rethink about your business and how you present it to your market. Getting this right will help you to land your message and offer more simply; to reach your target market more affordably; and to generate greater engagement and sales.