Do you rate yourself?
Being in business, doing business and building a business tests your sense of self. Business is conflictual. Starting one requires you to take away business from someone else. Looked at differently, it means you have to fight for your piece of the pie and the established incumbents won’t want to share any of it with you. Think school shoes. If there are 6 million kids that buy school shoes every year and you enter into that market with another school shoe, the success of yours is the loss of your competitors.