---
title: Aurik Blog | Strategy
description: Strategy | As a business owner or entrepreneur, it can be lonely without support. The Aurik blog is your support
---

[![Aurik Business Accelerator](https://blog.aurik.com/hs-fs/hubfs/ABA%20LINEAR_rgb_2020-5.jpg?width=2583&height=1158&name=ABA%20LINEAR_rgb_2020-5.jpg "Aurik Business Accelerator")](https://blog.aurik.com/)

# Aurik Blog

[![](https://blog.aurik.com/hubfs/cups2.jpg)](https://blog.aurik.com/blog/competition)

## [How to build a winning cup business when everyone is selling cups](https://blog.aurik.com/blog/competition)

 Mar 13, 2020 12:43:34 PM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [Strategy](https://blog.aurik.com/blog/topic/strategy), [SweatScaleSell](https://blog.aurik.com/blog/topic/sweatscalesell), [Growth](https://blog.aurik.com/blog/topic/growth), [Competitive Advantage](https://blog.aurik.com/blog/topic/competitive-advantage), [Sweat](https://blog.aurik.com/blog/topic/sweat)

[0 Comments](https://blog.aurik.com/blog/competition#comments-listing)

Competing in a noisy world is hard. When there are many like you, you need to gain an advantage to stand out. Getting this right means building your business differently. Here is how…

Imagine you were in the cup business. Cups are a necessity so that’s a good business to be in. But Many people think so and therefore many people are in this business all competing to get ahead and grow.

[Read More](https://blog.aurik.com/blog/competition)

[![](https://blog.aurik.com/hubfs/threat.jpg)](https://blog.aurik.com/blog/threats)

## [Dealing with threats to your business](https://blog.aurik.com/blog/threats)

 Mar 6, 2020 5:03:23 PM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [Strategy](https://blog.aurik.com/blog/topic/strategy), [SweatScaleSell](https://blog.aurik.com/blog/topic/sweatscalesell), [Growth](https://blog.aurik.com/blog/topic/growth), [Sweat](https://blog.aurik.com/blog/topic/sweat)

[0 Comments](https://blog.aurik.com/blog/threats#comments-listing)

Across seven events in 3 days, I met over 1,500 business owners. The biggest, a fourth-generation family business achieving R450m annual revenues. The smallest, a 9-month-old township business growing towards R78 000 annual revenues. A smorgasbord of entrepreneurs, business owners and warriors. All fighting against increasingly tough odds, to simply survive. Many, thriving too.

[Read More](https://blog.aurik.com/blog/threats)

[![](https://blog.aurik.com/hubfs/Friction%20.jpg)](https://blog.aurik.com/blog/friction)

## [Friction](https://blog.aurik.com/blog/friction)

 Mar 4, 2020 1:26:29 PM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Scale](https://blog.aurik.com/blog/topic/scale), [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [SME](https://blog.aurik.com/blog/topic/sme), [Strategy](https://blog.aurik.com/blog/topic/strategy), [SweatScaleSell](https://blog.aurik.com/blog/topic/sweatscalesell), [Growth](https://blog.aurik.com/blog/topic/growth), [Competitive Advantage](https://blog.aurik.com/blog/topic/competitive-advantage)

[0 Comments](https://blog.aurik.com/blog/friction#comments-listing)

Within friction, lies opportunity or demise. If products are products, which they mostly are, and service is service, which it mostly is, where is the next edge of competition? Friction holds the key to unlock your advantage. As it does for your competitors too.

[Read More](https://blog.aurik.com/blog/friction)

[![](https://blog.aurik.com/hubfs/family%20succession.jpg)](https://blog.aurik.com/blog/familynegotiations)

## [Negotiating the family business deal](https://blog.aurik.com/blog/familynegotiations)

 Aug 14, 2019 10:03:48 AM / by [Pavlo Phitidis](https://blog.aurik.com/blog/author/pavlo-phitidis) posted in [Business Owner](https://blog.aurik.com/blog/topic/business-owner), [FamilyBusiness](https://blog.aurik.com/blog/topic/familybusiness), [Succession](https://blog.aurik.com/blog/topic/succession), [Strategy](https://blog.aurik.com/blog/topic/strategy)

[0 Comments](https://blog.aurik.com/blog/familynegotiations#comments-listing)

We received a long email from a listener who is considering going into his parent’s business. He has a career in a different industry but has worked in the family business before. His folks have an option to get external professional management into it, but they are reluctant because it’s part of the family heritage.

[Read More](https://blog.aurik.com/blog/familynegotiations)

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# About Us

<http://www.aurik.co.za>

[We work with established business owners to get your business to its next level of growth and value.](http://www.aurik.co.za)

[94.6% of businesses started never get sold. They close. It’s this fact that drives us to help build established businesses into valuable, saleable assets that secure the business owners future and legacy. Learn More](http://www.aurik.co.za)

# Contact Us

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We work with established business owners to get your business to its next level of growth and value.