Aurik Blog

Positioning your business to win in a noisy, competitive environment

Jan 27, 2020 7:39:17 PM / by Pavlo Phitidis posted in Positioning, Scale, Business Owner, Sales, SweatScaleSell, Winning mindset, Purpose, Growth, Lead Generation


It’s fair to say that the world has never been so noisy, competitive, impatient and uncertain. Customers and clients are harder to reach than ever before and all services and products are becoming commoditised offers, draining margins whilst operating costs relentlessly increase.

Positioning to win in this environment requires a complete rethink about your business and how you present it to your market. Getting this right will help you to land your message and offer more simply; to reach your target market more affordably; and to generate greater engagement and sales.

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How to build a retail empire very, very slowly

Jun 28, 2019 4:00:02 PM / by Pavlo Phitidis posted in Business Growth, Positioning, Retail


Entering into the retail market is fraught with challenges. If you have a product suited to consumers, you must get retail right. The current economic environment makes it especially difficult with even established retailers under pressure to simply survive. Yet, in this environment, the deals you can strike to enter retail are at a peak. Shopping malls are desperate for footfall, rentals are up for negotiation and landlords will do great deals to have you in their environment. Or so one would hope. 

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