The economy is in a terrible shape and its prospects are anybody’s guess. In this economy, we see some businesses growing at a blistering pace whilst others, in the same industry and sector, stall and struggle. Why?  We are seeing a consistent pattern of behaviour. In fact, there are three of them. When we look at the business owners that fall into one of the three behaviours, we notice a consistent line of logic that begins to make sense as to why they behave in the way they do.

Exhausted and alone, frustrated and fatigued with the uncertainty that jades every conversation you have with friends, family and colleagues. It wears on your psyche and that makes you vulnerable to white knights, silver bullets and false prophets. They assume many shapes and forms and they will see you spend a series of small fortunes. One to engage with them, one to implement and one to get rid of them. A great unseen fortune is the time you lost  in getting the job promised by them done properly yourself.