We hear the expression used so often by business people, advisors and consultants and in the media; “I want to get to the next level”, “this will get you to the next level” and so it goes. Yet so few people understand what the jargon truly means and how to get there. The term deser ves a good, solid technical treatment and discussion since in it lies another jargonised expression: “scale”. This word is also a catch all for growth, business beyond you, profitability and more. Let’s tackle them both.